10+ Years Experience · B.Tech CSE

Growth Engineer & Senior Digital Marketer

I'm Madatala Mahesh Reddy. I don't just run ads or optimise pages — I build custom tools, local discovery engines and acquisition funnels that turn search and ad spend into measurable revenue.

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10+

Years in growth marketing

Brands scaled

3.8x

Peak ROAS delivered

Organic session growth

Madatala Mahesh Reddy

Hyderabad, India

Available

growth-engine.ts

const growth= engineer + marketer;

await seo.rank({ ai: true, local: true });

await ads.scale({ roas: 3.8, cpa: '↓22%' });

return funnel.convert(leads);

SEOAEO / GEOLocal SEOGoogle AdsMeta AdsNext.jsGA4 / GTM

// Feature spotlight · /local

Custom tools that automate marketing work

A free, growing suite of lightweight web tools I built to replace spreadsheets and manual checks in local SEO, tracking and lead capture. No sign-up — everything runs in your browser.

Audit citations in seconds

NAP Consistency Checker

Paste your listings from GBP, Justdial, Facebook and directories. It normalises names, addresses and phone numbers and flags every mismatch hurting local rankings.

Local SEOCitations

Write titles that get the click

SERP Snippet Preview

Preview how your title and meta description render on Google, with live length checks so nothing gets truncated.

On-PageCTR

Clean attribution in GA4

UTM Campaign Builder

Generate consistent, lowercase UTM links for every ad, post and email so GA4 reports stay clean.

GA4Tracking

One-tap lead capture

WhatsApp Lead Link Generator

Create click-to-chat links with a pre-filled enquiry so ads and landing pages drop leads straight into WhatsApp.

Lead GenWhatsApp

More reviews, less friction

Google Review Link Generator

Turn a Place ID into a direct “write a review” link and ready-to-send request message for customers.

GBPReputation

Need a custom tool?

Lead routers, reporting dashboards, directory engines — I build internal tools around your exact workflow.

Discuss a build

// Capabilities

Marketing strategy, engineered

A Computer Science background means the strategy and the implementation come from the same person — no hand-off gaps between the marketer and the developer.

SEO & Search Intelligence

Technical foundations and content systems that rank, and keep ranking.

Technical SEO & Core Web Vitals
On-page & off-page authority
Keyword & topical mapping
Schema & structured data

AEO / GEO — AI Search

Getting cited in ChatGPT, Gemini, Perplexity and Google AI Overviews.

Entity & answer-first content
Citation-worthy sources
Zero-click visibility strategy
AI referral tracking

Local SEO & GBP

Map-pack visibility for single and multi-location businesses.

Google Business Profile optimisation
Citation & NAP clean-up
Review generation systems
Call & direction tracking

Performance Marketing

Google Ads and Meta Ads structured to scale ROAS while lowering CPA.

Account restructuring
Bid & budget strategy
Creative & audience testing
Offline conversion imports

Funnels & CRO

Landing pages and lead flows engineered to convert attention into enquiries.

Landing page architecture
Form & WhatsApp funnels
A/B testing
Lead qualification flows

Automation & Web Architecture

Custom Next.js tools, tracking and integrations that remove manual work.

Next.js / TypeScript builds
GA4 & GTM custom events
WhatsApp API & lead routing
Python / JS automation scripts

// Problem → Solution

Real challenges, measurable outcomes

A few of the problems I've been brought in to fix — and what changed after.

Education

Low-ROAS ad account turned profitable

Problem

Broad campaigns, mixed intent keywords and no offline conversion data meant spend was rising faster than enrolments.

Solution

Rebuilt account around intent-based campaign structure
Imported qualified-lead conversions back into Google Ads
Shifted budget to top-converting audiences and creatives

3.8x

ROAS

−22%

CPA

Travel

Organic traffic growth from a stalled blog

Problem

Thin content, crawl issues and no topical structure kept a travel blog stuck at ~2k monthly sessions.

Solution

Fixed technical crawl & indexation issues
Built topic clusters around high-intent travel queries
Internal linking and schema rollout

2k → 12k

Monthly sessions in 9 months

Local Services

Local visibility that rings the phone

Problem

An under-optimised Google Business Profile with inconsistent citations was invisible in the map pack.

Solution

Full GBP optimisation, categories & weekly posts
Citation clean-up for NAP consistency
Review request flow with direct links

Phone bookings

B2B Services

Lead funnel rebuilt for conversions

Problem

A generic website collected traffic but very few demo requests, with no tracking to show where leads dropped off.

Solution

Conversion-first landing page architecture
GA4 + GTM event tracking across the funnel
WhatsApp and CRM lead routing

+28%

Demo requests

Hard-won lessons

Multi-location NAP chaos

Duplicate listings and mismatched addresses across directories split ranking signals. A normalised citation audit — now a tool in /local — makes it a repeatable fix.

The AI search shift

AI Overviews and zero-click answers changed what “ranking” means. Answer-first content, entity clarity and citation-worthy pages keep brands in the response.

Manual work that never scales

Copy-pasted UTMs, ad-hoc reports and manual lead hand-offs waste hours. Small internal tools and automations reclaim them every single week.

// Interactive · ROI calculator

Estimate your growth potential

Plug in your current numbers to see how improvements in traffic and conversion rate compound into leads and revenue.

Your current numbers

Monthly website visitors5,000

Visitor → lead conversion rate2.0%

Lead → customer close rate20%

Average customer value₹25,000

Growth scenario

Projected monthly impact

Leads / month

100

→ 175

Revenue / month

₹5,00,000

→ ₹8,75,000

Today₹5,00,000

With growth plan₹8,75,000

Estimated additional revenue / year

₹45,00,000

+₹3,75,000 per month

Illustrative estimate based on the scenario assumptions above — not a guarantee. Real results depend on market, offer, budget and starting point.

Get a personalised growth plan

// Experience & stack

A decade of hands-on execution

Every project below was planned, built and optimised hands-on — strategy, campaigns, tracking and code.

Travel
Organic growth & lead funnels for travel brands
SEO, paid lead generation and offline funnels through events and partnerships.
Indian EaglePlan My TourPlan My LuxePlan My Umrah
Education
Enrolment acquisition for test-prep & training
Performance campaigns, landing pages and visibility for education brands.
English SpringsOET StarPTE TestsAcutelearn
Retail & Local
Local discovery for nearby customers
Google Business Profile, citations and fast websites for local and retail businesses.
Sarawan SpicesLocal service businesses
Engineering
Custom marketing tools & automation
Building the /local tool suite, tracking setups and integrations that automate repetitive marketing work.
Next.jsGA4 / GTMWhatsApp API